Hi! I'm
Dee Bryant
Marketing Executive & Brand Building Expert
01 EXPERTISE
MY PROFESSIONAL SUPERPOWERS
Strategic Planning
Product Innovation
Integrated Marketing
DTC & Digital Marketing
P&L Ownership
100%
95%
95%
90%
95%
Consumer Insights
Creative Leadership
Content Creation
Storytelling
Team Building
90%
95%
85%
95%
99%
02 LET'S WORK TOGETHER
MY SPECIALTIES & SERVICES
Brand DESIGN & POSITIONING
The foundation for every business. I will lead you through a robust process to develop a powerful:
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Brand Strategy
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Brand Positioning
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Brand Voice
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Brand Architecture
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Brand Boo
INNOVATION
STRATEGY
Do you want to disrupt an industry? Are you looking to capture incremental revenue? I got you:
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Innovation Strategy
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Opportunity Mapping
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R&D & Design
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Commercialization & Production Road Map
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Pilot Planning & Forecasting
BRAND MANAGEMENT
Bringing top & bottom line analysis, rigor, and strategy, providing comprehensive business growth plan:
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SKU/Portfolio Analysis
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P&L Ownership
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Brand Voice
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Brand Architecture
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Brand Boo
INTEGRaTED
MARKETING
Drive demand and loyalty with a 360 marketing and go to market strategy & execution:
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Consumer Insights
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Segmentation Analysis
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Campaign Ideation
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Creative Leadership
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Paid Media Buying
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Earned & Owned Strategy
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Content Calendar
03 MY JOURNEY
CLASSICALLY TRAINED WITH START-UP GRIT
2006-2008
TEACH FOR AMERICA
Corps Member: High School Mathematics
Americorp recipient, my 2 years teaching & coaching high risk students has afforded me changed my perspective & dedication to fight everyday for a better tomorrow for all.
2008 - 2010
GRADUATE STUDENT
MBA - Marketing & Strategy
Where I fell in love with transforming data into insights. Leveraging my mathematics undergrad with bsuiness training, revealed my passion was in creating products that consumers need and love.
2010 - 2012
CONAGRA FOODS
Associate Brand Manager
Selected as part of the Brand Leadership Develoment program, I led the shelf stable portfolio in all key centers of excellence including media planning and buying and club channel development.
2012 - 2015
FRITO - LAY NORTH AMERICA
Brand Manager
I led powerhouse brands including Tostitos, Doritos, & Lays, with roles spanning from channel marketing to innovation, inlcudnd the "hunt for the gold Dorito", resulting in 500MM PR Impressions, and $4.5MM incremental Q2 sales, and the development and launch of 7 new SKUs, generating more than $200MM in revenue
2015-2017
SSP/DEBIT DIRECT SOLUTIONS
Vice President Marketing
Led the development and launch of the Go To Market plan for social good company, generating 45% foundatiom growth and generatsing more than $1MM in incremental passive donations for local schools in first 18 months.
2016-2020
D^2 CONSULTING
Partner: Marketing & Strategy
Full service marketing, strategy, & innovation cosultancy. I worked with clients spanning all industries, from traditional CPG, luxury, nutracueticals, and tech. Leading brand redesign, global new product launched, and GTM strategy.
2019 - 2023
BOOZY BITES
Chief Brand Officer & Chairman
Award winning alc-bev brand I built from the ground up. Owning the innovation, commercialization, and launch of world’s first edible cocktail, acquiring 2 patents. securing VC funds. and delivering 30% YoY growth in first 3 years,
2024 - Present
SPIRITED BRANDS LLC
Head Of Marketing & Media
Built out company tech stack, leading to 60% reduction in field marketing POS waste, while also driving 30% increase in SEO efficiency, and revamped marketing program, to deliver 35% efficiency in paid media spend, while also increasing in store velocity by 40%.
04 IN THE PRESS
MAKING HEADLINES
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05 OFF THE CLOCK
MY PLAYGROUND OF INSPIRATION
06 EDUCATION
THE ART AND SCIENCE
University of
Notre Dame
Bachelor of Science
Theoretical Mathematics
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2nd Major Philosophy
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3.8 GPA
NCAA Division I Athlete
Varsity Track & Field
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Pole Vaulter
Washington University StL
Olin Business School
Masters of Business (MBA)
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Marketing & Strategy